Greta's Top 10 Ecommerce Marketing Strategies

Start with Instagram to create a community around your product.

“Build all of my brands as social first brands.”

Focus on content, collaboration, and consistency for organic social growth.

“My three C's of community: content collaboration and consistency.”

Analyze and recreate your best content based on analytics.

“Recreate your top performing content.”

Partner with influencers and similar brands to leverage their audience.

“Collaborating with influences or other pages or brands in your category.”

Maintain a consistent posting schedule to stay top-of-mind and please the algorithm.

“Algorithm on social media favors consistency.”

Start building your email list immediately, pre-launch or post-launch.

“Build a wait list or email list as soon as possible.”

Incentivize sign-ups with content unlocks or discounts.

“Have a on website pop-up to incentivize people to sign up.”

Email your list at least once a week to maintain list health and stay front-of-mind.

“Emailing your list at least one time a week to stay front of mind.”

Implement welcome, abandoned cart, and product sequence flows.

“We want to have some automated flows set up as well.”

Sell more of the same product or complementary products.

“Focus on upsells cross sells and bundles.”

Offer product bundles with discounts.

“Bundles are basically like... packs which make it easy and simple to show the discount rate.”

Focus on reach, relevancy, and relationship when selecting influencers.

“Always focus on the three hours to find the right influencer.”

Look for influencers within your niche or category.

“Find influencers who are within your niche or category.”

Ensure influencers have a strong relationship with their followers.

“Want to make sure that the influencer has as strong a relationship with their followers as possible.”

Create blog content based on keyword research to improve SEO.

“Blogging is a great place to start.”

Find the terms people are searching for and write about them.

“Begin with keyword research.”

Request reviews from customers after purchase.

“Make sure you collect as many reviews as possible.”

Automate a sequence to request reviews after a certain period.

“Might want to have an email sequence that is a post purchase sequence.”

Prompt customers to upload photos with their reviews.

“The photo reviews are actually far more powerful than just having a text-based review.”

Encourage entrants to share the giveaway.

“Baking virality or shareability into your competition as well.”

Aim for each entrant to bring in at least one more participant.

“For each person that enters imagine you're getting one other person to enter.”

Use giveaways to convert organic social following into email subscribers.

“Being able to convert a lot of our organic social following... into our email subscribers.”

Implement an app to send SMS reminders for abandoned carts.

“Benefit of text messages is that they have a far higher and faster open rate.”

Always include captions in your video ads.

“Make sure that they're captioned.”

Create a narrative and highlight the benefits of your product.

“Create a bit of a narrative and we want to talk about the benefits of the product.”

Finish with a compelling offer like a discount or free shipping.

“Now you hit them with your offer.”