Building Your Event Launch Blueprint
A comprehensive program to guide you through planning and setting up a successful virtual event. This program includes expert insights on practical aspects of event execution, from choosing the right platform to creating a seamless experience for attendees.
Program Modules
Define Your Event's Purpose
Determine the primary goal of your event: building your email list, generating warm leads, positioning yourself as an expert, etc.
Brainstorm Event Goals
DailyDedicate time to brainstorming and listing potential goals for your virtual event.
Research and Validate with AI and Polls
Use AI tools like ChatGPT and polls on platforms like LinkedIn to research your target audience, validate your assumptions, and gather feedback on event topics and pricing.
AI Research Session
DailyConduct a dedicated AI research session to gather market insights.
Design Your Event Experience
Choose the format that best suits your event's purpose and audience: panel discussions, challenges, workshops, or masterclasses. Focus on creating engaging and interactive sessions.
Reflect on Best Event Experiences
DailyThink about virtual events that you've attended and enjoyed, and brainstorm how to replicate those elements in your own event.
Assemble Your Team and Tools
Build a team to support your event, including roles like chat moderator, speaker liaison, and tech support. Select the right tech tools for event management, email reminders, and SMS notifications.
Identify Essential Roles
DailyDefine the roles needed for the event team and identify potential candidates.
Define Your Monetization Strategy
Determine your revenue model: free event with upsells, ticket sales, sponsorships, or a combination. Consider offering affiliate commissions to speakers and incentivizing ticket sales.
Brainstorm Revenue Options
DailyExplore different revenue streams for your event.
Marketing and Promotion
Implement a pre-event marketing strategy, including countdown posts, speaker collaborations, early bird signups, and social media engagement. During the event, encourage attendees to use a hashtag and capture social proof. After the event, send thank you emails, offer replays, collect feedback, and promote your next event.
Schedule Countdown Posts
DailyCreate and schedule countdown posts for social media to build anticipation for the event.
What You'll Accomplish
- Plan a virtual event with a clear purpose.
- Research and validate your event idea.
- Design an engaging event experience for attendees.
- Assemble a team and select the right tools for your event.
- Define a monetization strategy for your event.
- Implement a comprehensive marketing and promotion plan.
Full program access + updates