Scale Your Wine Influencer Outreach

Determine your competitive advantages, target market (demographics, location), and customer preferences.

“Dive deep into the details of who the perfect creators are.”

Develop multiple creator personas based on audience, content style, platform, and tech savviness. Examples: Travel/Experience, Tech-Savvy Marketers.

“Don't just focus on follower count. Consider community, platform, content type, hashtags, blog visits.”

Clearly define the value proposition for the creator: payment, audience connection, product alignment. Focus on what's in it for THEM.

“Ensure the value prop is there for them. How does your product connect with their audience? What's in it for them?”

Craft short, personalized emails (3-4 sentences) with a soft CTA (e.g., 'Can I send you more information?'). Mention something specific you liked from their content.

“Be really personalized, being direct, and having a soft CTA.”

Automate outreach for creators with <200k followers IF the reply rate is >5%. Otherwise, continue with personalized outreach.

“Automation is great if your reply rate is good enough without one-on-one personalization.”

Send multiple follow-up emails (3+ for automated, 10+ for personalized) and utilize multiple channels (email, Instagram DM, Twitter DM) for high-value targets. Follow ups are plain text.

“Send a few follow-ups to increase your response rate.”

Track open rates, reply rates, and conversions. Optimize subject lines (open rate), email body/CTA (reply rate), and follow-up strategy (conversion). A/B test different email bodies and subject lines.

“Track the open rate, the reply rate, and then what's the eventual conversion on the back end.”