Unlock Your Startup Superpowers

Illustrate the power of the mind to create by not being able to avoid thinking of the green elephant.

“If I tell you don't think of a green elephant what is going to happen? You're going to think exactly of a green elephant.”

Buddha discovered that we are what we think. We create the world through our thoughts, our superpower to create a startup.

“Persistence and determination alone are not omnipotent. Starting a startup is very difficult.”

Marcos Palano's introduction and a brief overview of his entrepreneurial journey.

Guided visualization exercise to connect with your future self and gain clarity on your purpose.

“Envision yourself not at your current age but rather at 110...what is that person advising you to do?”

Articulating your vision for the future based on your passions and values. Consider how your vision aligns with the advice from your 110-year-old self.

“What is your vision? How is the world different? How are your customers different?”

Reflective exercises to uncover your innate abilities and passions.

“What do you love to do? What never bores you?”

Evaluating if your chosen talent aligns with your long-term vision and brings you joy.

“Does doing that for 20 years create that Vision that you saw?”

Understanding and articulating the value proposition of your startup from the customer's perspective.

“The root of that economic engine will be a customer answering so what.”

Defining your target audience, the problem you're solving, and your unique 'superpower' that differentiates you.

“I want to develop a vision to help my audience answer so what with the superpower.”

Important part of the building of the startup is recruiting and building a team. How will you attract like-minded individuals to your vision?

Building a startup is a journey and requires persistence. Your unique superpowers are going to lead directly to what is unique about that company. How will you maintain momentum?