22200 Startup Idea Validation Framework

Analyze the problem, purchaser, pricing model, market, product-founder fit, and pain using the 5PM framework.

“The 5pm idea prevalidation framework involves looking at the problem, the purchaser, the pricing model, the market product founder fit and pain to validate.”

Conduct SEO keyword research to identify public conversations and potential search traffic for your product.

“Thinking where are there public conversations that you can learn from Twitter Reddit Facebook groups is there paid traffic you can drive Google Facebook YouTube”

Talk to people in your network or audience who might have the problem you're trying to solve.

“You start by having warm conversations you go to your audience whether it's Twitter whether it's Facebook groups whether it's going to your email Rolodex”

Reach out to potential customers in relevant online spaces (Reddit, Facebook groups, etc.).

“Find places where people talk about the problem online right I mentioned earlier Reddit Facebook groups potentially Hacker News although I'm a little dubious about that Twitter”

Build a landing page to communicate the value proposition and capture email addresses.

“Build a landing page on the page you want to communicate the value you're going to provide or the problem that you're going to solve”

Plan and design the core features of your MVP based on customer feedback.

Build the core functionality of the MVP, either through coding or no-code tools.

Find and onboard initial beta testers to use the MVP and provide feedback.