The 10x CEO Program: Mastering Top Performance

Recognize that top CEO skill is visible and learnable, just like athletic skill. Reflect on how you currently assess CEO performance.

“Skill is really visible... you can actually know how good a CEO is within an hour or so.”

Understand that most business challenges are rooted in CEO skill deficits. Identify areas where your skills might be holding the business back.

“Most business challenges that CEOs are dealing with are not really business challenges they're really CEO skill challenges.”

Take 10 minutes to assess your current skills. Identify gaps and areas for improvement. This self-assessment will help you identify specific areas to focus on in subsequent modules.

Reconnect with your passion for both the story and the work of your business. Identify activities that re-energize you.

“You have to have passion for both the story... and the work itself.”

Identify your three most important priorities and dedicate half your time to them. Eliminate distractions and time-wasters.

“A 10x CEO spends a lot of time on very few things... usually half their time on what they've determined their three most important things are.”

Embrace a learning mindset. Assume you don't have the answer and actively seek knowledge from diverse sources.

“A 10x CEO will actually do is start by assuming they do not have the answer... their job to be 10x is to go out into the world and find it.”

Ensure your business model consistently delights customers and generates profit. Identify areas for improvement.

“A CEO's job is to do three things and only three things it starts with they have to have a business model that works.”

Develop processes that make sales easy and predictably delight customers. Streamline and automate where possible.

“In a 10x process sales are easy and customers can be predictably delighted.”

Create a culture of high-performing individuals and teams. Attract, retain, and develop top talent.

“The example of a 10x Talent environment is a culture of high performing individuals and high Performing teams.”

Regularly review your effectiveness by asking: What are my critical business drivers? What did I do to impact them?

“When an athlete wants to do when they want to raise their game is they watch game film the CEO equivalent of of watching game film is asking yourself the same question about your Effectiveness.”

Dedicate the majority of your time to your top priorities and accelerate your learning in those areas.

“You have to spend the majority of time on those things and not allow yourself to get distracted.”