Mompreneur Mastery: From Debt to Digital Empire
Transform your passion into profit! Learn how to build a thriving digital business while balancing motherhood, inspired by Shannon's journey from a struggling doctor to a digital product millionaire. Discover her secrets to content creation, landing pages, and marketing.
Program Modules
Phase 1: Unearthing Your Niche & Passion
Discover your unique skills and experiences that can be transformed into valuable digital products or services. Learn from Shannon's experience discovering her niche in budgeting and meal planning.
Brainstorm Your Expertise: Uncover Your Hidden Talents
DailyUnleash your potential! List your skills, hobbies, and experiences. What do people ask you for help with? What are you naturally good at? Remember Shannon's words: 'I'm really really interested in your story...'
“I'm really really interested in your story...”
Audience Survey: Discover Their Pain Points
DailyWhat do they REALLY need? Survey your existing network (friends, family, social media followers) to understand their pain points and needs. What problems can you solve for them, just like Shannon did? Remember: 'survey your audience see what they're struggling with...'
“survey your audience see what they're struggling with what they need and everyone was the same thing like starting budgeting and that kind of stuff...”
Phase 2: Crafting Your Digital Product
Transform your expertise into a valuable digital product. Explore Shannon's journey from creating a debt-free planner to building a meal planning system.
Create a Minimum Viable Product (MVP)
DailyDesign a basic version of your digital product that addresses your audience's core pain points, aligning with Shannon's MVP approach.
“that was the first time I learned about digital products and um because to make a really good income with like affiliate links you need a huge audience and a lot of traffic but digal product you only need you know a few people to buy it to to make to start bringing in income”
Design Your Product in Canva
DailyUse Canva to design and create your digital product, following Shannon's simple design approach.
“I decided I was going to make a debt-free planner just like a printable planner put that together and put it on Shopify and that was like my first product...”
Phase 3: Building Your Landing Page & Email List
Create compelling landing pages and build a loyal email list. Discover Shannon's effective landing page structure and email marketing strategy.
Landing Page Structure
DailyUsing Shannon's landing page structure as inspiration, design your own page. Remember to include elements such as social proof and the 'buy' option.
“the way that you make your content plus your landing pages and the way that you've structured your landing pages is pretty amazing and very um interesting for other like Mom influencers or aspiring content creators”
Build Your Email List
DailyStart to build your email list to nurture relationships, drive repeat sales, and monetize.
“I remember finally realizing like having like an offer or a product or an affiliate link and I was like oh I wish I could have like people to send this out to and then I was like oh that's why you build an email list because then you have like your direct line to your people”
Phase 4: Mastering Content Creation & Marketing
Learn how to create engaging content and leverage social media and ads to reach your target audience. Emulate Shannon's viral TikTok success and Facebook ad strategy.
Engaging Content
DailyHow to create engaging content. Learn to engage with your audience and retain users.
“I think you've really unlocked a way for moms at home to be able to create a lot of wealth for themselves doing it the right way”
Facebook Ad Campaign
DailyDesign a campaign around ads on social media such as Facebook to increase product distribution.
“I had it go directly to the sales page instead of like an op in form”
What You'll Accomplish
- Identify your unique niche and passion to create valuable digital products.
- Develop compelling landing pages that convert visitors into customers.
- Build a loyal email list to nurture relationships and drive repeat sales.
- Master content creation and marketing strategies to reach your target audience.
- Utilize social media and paid ads effectively to scale your digital business.
- Monetize your expertise and create a thriving online income stream.
- Adapt and iterate your products and marketing strategies based on audience feedback.
Full program access + updates