Entrepreneurship 101: From Idea to Enterprise

A comprehensive program covering the fundamentals of entrepreneurship, including definitions, characteristics, processes, and the qualities of successful entrepreneurs. Based on the key concepts and thinking of Surbhi's Key References video on entrepreneurship, this program aims to instill the foundational understanding and encourage the spirit of innovation.

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Program Modules

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Understanding Entrepreneurship

Defining key terms: Entrepreneur, Entrepreneurship, and Enterprise. This module introduces the core vocabulary, reflecting Surbhi's initial definitions and emphasizing the importance of clear understanding.

Define: Entrepreneur

Weekly

Write a definition of an entrepreneur in your own words after reviewing the provided quote.

β€œAn entrepreneur refers to the person who creates a new enterprise.”

reflection

Define: Entrepreneurship

Weekly

Write a definition of entrepreneurship in your own words after reviewing the provided quote.

β€œEntrepreneurship is the process of creating a new enterprise with an aim of making profit.”

reflection

Define: Enterprise

Weekly

Write a definition of an enterprise in your own words after reviewing the provided quote.

β€œAn enterprise refers to the business venture which is being created by the entrepreneur.”

reflection
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Qualities of an Entrepreneur

Exploring the essential qualities that contribute to entrepreneurial success, drawing directly from Surbhi's listed traits and their importance.

Self-Assessment: Entrepreneurial Qualities

Weekly

Rate yourself on the following qualities, as mentioned by Surbhi: Commitment, Energy Level, Foresightedness, Desire for Responsibility, Risk-Taking Ability, Leadership & Managerial Skills, Value for Achievement, Open-mindedness, and Optimism.

reflection

Identify Role Models

Weekly

Research and identify 1-2 entrepreneurs who embody *at least three* of the qualities mentioned by Surbhi. Note down their specific actions and decisions that demonstrate these qualities.

reflection
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Characteristics of Entrepreneurship

Understanding the core characteristics that define entrepreneurship: Economic Activity, Innovation, Risk, Profit, and Teamwork, as presented by Surbhi.

Illustrate: Economic Activity

Weekly

Provide a *real-world* example of how entrepreneurship functions as an economic activity, referencing a specific company or individual.

β€œEntrepreneurship is an economic activity in the sense that it involves commencement and operation of business enterprise for commercial purposes.”

reflection

Brainstorm: Innovation

Weekly

Building on Surbhi's definition of innovation, brainstorm two innovative ideas for new products or services that address a specific, unmet need you've identified.

β€œEntrepreneurship involves creative thinking and conceiving new ideas and making efforts to turn that idea into product or service which has the potential to generate profit.”

reflection

Analyze: Risk

Weekly

Building on Surbhi's point about risk, identify at least *three* potential risks associated with one of your brainstormed ideas. Be specific and consider both internal and external factors.

β€œRisk and uncertainty are the inherent characteristics of business and so does the entrepreneurship.”

reflection

Reflect: Profit

Weekly

Explain how the pursuit of profit drives entrepreneurial activity, considering both the entrepreneur's personal motivation and the company's sustainability (as mentioned by Surbhi).

β€œThe primary objective of entrepreneurship is to make profit which encourages the entrepreneur to work continuously. It is the reward for the efforts made and risk born by the entrepreneur.”

reflection

Consider: Teamwork

Weekly

Describe the role of teamwork in a successful entrepreneurial venture, drawing on Surbhi's emphasis on collaboration and a common goal.

β€œIn entrepreneurship teamwork plays a crucial role as it is a collaborative effort of the group to attain a common goal that is creation of enterprise so as to on profit.”

reflection
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Entrepreneurial Process

Understanding the entrepreneurial process: Idea Generation, Developing Business Model, Resourcing, Promotion, Actualization, and Harvesting, as outlined by Surbhi.

Generate: Business Idea

Weekly

Brainstorm a business idea based on a *specific* problem you see in the world. Make it realistic.

β€œThe first step to entrepreneurial process is idea generation wherein the entrepreneur identifies and analyzes business opportunities.”

reflection

Outline: Business Model

Weekly

Create a *simplified* business model canvas for your idea, focusing on the key elements: Value Propositions, Customer Segments, and Revenue Streams. Use specific details.

β€œAfter finalizing the idea the next step is to create an optimum business model.”

reflection

Identify: Resources

Weekly

List the *most critical* resources needed to start your business (financial, human, material). Be realistic about what you need.

β€œResourcing is one of the most important step in entrepreneurial process wherein the entrepreneur identifies the sources from where the funds can be raised.”

reflection

Plan: Promotion

Weekly

Develop a *basic* promotion plan for your product or service, focusing on a single, *primary* marketing channel. Be practical.

β€œPromotion nowadays is one of the ways to make something popular overnight.”

reflection

Imagine: Actualization

Weekly

Describe the *single most important* initial step you would take to *actually* launch your business tomorrow.

β€œActualization involves commencement and management of business operations after all the prior activities are performed and registration formalities are done.”

reflection

Consider: Harvesting

Weekly

Consider *one plausible* exit strategy for your business after 5 years. Be realistic and think long-term.

β€œIn harvesting the entrepreneur determines the future prospects and growth opportunities.”

reflection