Effective Pricing Strategies

A program designed to help you determine the optimal pricing for your products or services, balancing competitiveness, profitability, and brand value. This program uses real-world scenarios and behavioral economics principles to help you master pricing.

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Program Modules

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Competitive Pricing Analysis

Assess the market landscape to understand competitor pricing strategies and customer perceptions.

Market Research Session

Weekly

Dedicated time for researching competitor pricing.

reflection
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Profitability Analysis

Determine the costs associated with your product or service to ensure profitable pricing.

Cost Analysis Session

Weekly

Dedicated time for calculating costs.

reflection
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Brand Value Alignment

Align your pricing with your brand value and track record to justify premium pricing. Incorporates anchoring and framing techniques.

Brand Assessment Session

Weekly

Dedicated time for brand perception analysis.

reflection