Mastering Product Discovery
A comprehensive program to guide you through the critical process of product discovery, from identifying problems to testing prototypes. Learn from real-world examples and utilize essential tools to create groundbreaking products. This program incorporates behavioral principles for enhanced engagement and habit formation.
Program Modules
Understanding Product Discovery
Learn the fundamentals of product discovery and its importance in the product development lifecycle. This module sets the stage for effective problem-solving and innovation.
Define Product Discovery
DailyWrite down your own definition of product discovery based on the video and examples. Use implementation intentions to increase adherence. If I encounter difficulty explaining product discovery, then I will refer back to the video.
“Product discovery is like a compass guiding your product journey.”
Product Discovery Mind Map
DailyCreate a mindmap to reflect the important elements of product discovery.
Phases of Product Discovery
Explore the key phases involved in product discovery, from problem identification to testing. This module highlights the importance of iterative development and continuous learning.
Problem Identification
DailyIdentify a problem worth solving in your area of interest. Apply framing effects: think about the potential gains from solving this problem versus the losses if it remains unsolved.
“This is where it all begins: identify a problem worth solving.”
Market Research
DailyResearch your target market and competition using online tools. Implement a variable ratio reinforcement schedule: reward yourself after analyzing a varying number of competitors to maintain motivation.
“Investigate your target market and competition.”
Real-Life Examples
Study product discovery unfolding for iconic companies like Netflix, Uber, and Spotify. Connect these examples to your own experiences and aspirations, fostering a sense of ownership and meaning in your learning journey.
Real-Life Examples
DailyStudy product discovery unfolding for iconic companies like Netflix, Uber, and Spotify. Connect these examples to your own experiences and aspirations, fostering a sense of ownership and meaning in your learning journey.
What You'll Accomplish
- Understand the process of product discovery.
- Identify the key phases of product discovery.
- Apply product discovery techniques to real-world examples.
- Utilize tools for each phase of product discovery.
Full program access + updates