Strategic Planning Process

Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess the internal and external factors affecting the organization.

“You need to figure out what's going on outside of your organization as well as inside your organization”

Conduct a PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analysis to understand the external factors affecting the organization.

“You need to figure out what's going on outside of your organization”

Conduct a stakeholder engagement survey to gather feedback from key stakeholders (employees, customers, partners, etc.).

“doing an internal analysis something like a stakeholder engagement survey or just management team inputs and that's why a strategic planning session is so valuable and we even do a survey before all of ours”

Develop a clear and concise vision statement that describes the organization's desired future state.

“a vision is super valuable to be able to motivate your people and inspire people to want to do more and contribute”

Develop a mission statement that clearly defines the organization's purpose and what it does for its customers.

“why do you exist what do you do it for who is your main customer and what do you do for them”

Identify and define the organization's core values that guide its behavior and decision-making.

“what do you value currently within the organization what are the cultures and Norms of your organization and of your people why are they important”

Identify and assess potential risks to the organization's strategic plan.

“communication this is the biggest uh hindrance to a successful implementation because people don't know what the plan is”

Develop mitigation plans to address identified risks.

“what can we do to mitigate that risk that way you are proactive instead of reactive and it keeps your plan on task”

Identify the most important things the organization should be doing to accomplish its mission and vision.

“strategy inherently is about choices and there are a million in one choices every single day”

Set specific, measurable, achievable, relevant, and time-bound (SMART) objectives and initiatives to support the strategic priorities.

“you have to put the specific objectives and initiatives the strategies and tactics underneath as well as kpis”

Ensure that the entire team is aligned with the strategic plan and understands their roles and responsibilities.

“communicating the plan like I said earlier communication is ke how are you going to share this strategic plan with your organization”

Communicate the strategic plan clearly and effectively to all stakeholders.

“how are you going to share this strategic plan with your organization so everybody can know how to contribute”