How to Write a Business Plan That Works
A step-by-step program to create a fundable business plan, covering key elements from business overview to funding strategies. Based on Noelle's method for securing business funding.
Program Modules
Define Your Business Overview
Clearly define what your business does, its mission, and how it serves clients. What type of videographer are you? This module helps build your self-efficacy in articulating your business.
What does your business do?
WeeklyWrite down a detailed description of your business activities. Explain the core services or products you provide.
“What exactly is it that your business does? You need to define that.”
Craft a Mission Statement
WeeklyDevelop a concise mission statement outlining your business's core purpose and values.
“What is your mission? What is your purpose?”
Identify Your Ideal Customer
Define your target audience. Determine the type of people you want to serve and attract to your business. Understanding your customer builds self-efficacy and guides your marketing efforts.
Create Customer Avatar
WeeklyDevelop a detailed profile of your ideal customer, including demographics, interests, and needs.
“Think about this and create your avatar of the type of person that you want to serve in your business.”
Plan How You'll Make Money
Outline your pricing strategy, service packages, and how you'll generate recurring revenue. This module helps build confidence and implement goal-setting theory.
Define Pricing Strategy
WeeklyResearch and define your pricing strategy for your products or services. Consider different packages.
“How much are you going to charge? What type of packages will you do?”
Develop Recurring Revenue Streams
WeeklyCreate service or product packages that generate recurring revenue to ensure stable income.
“You want to create a business that has recurring revenue no matter what the type of business is.”
Plan Your Customer Acquisition Strategy
Outline your customer acquisition methods. Create a mini-marketing plan within your business plan. This module uses social cognitive theory by showing how to get customers.
Develop Marketing Plan
WeeklyDetail the marketing strategies you will use to attract customers, including online and offline methods.
“Are you going to use Facebook ads? Are you going to use letters?”
Plan Your Business Funding
Detail how you'll fund your business, including strategies for building business credit. This module helps overcome procrastination by creating an action plan.
Create Funding Plan
WeeklyOutline your funding sources and plan, including building business credit.
“You want to start building business credit and make that a part of your business plan.”
What You'll Accomplish
- Define your business overview and mission, as outlined by Noelle.
- Identify your ideal customer avatar, following Noelle's guidance.
- Create a pricing strategy for your products or services, as taught by Noelle.
- Develop a marketing plan to acquire customers, based on Noelle's methods.
- Plan your business funding strategy, including building business credit as advised by Noelle.
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