The Art of Brand Naming
A comprehensive guide to creating a great brand name in a world of millions of companies. Learn the seven types of names, how to define your big idea, and how to check for availability.
Program Modules
Understanding Brand Name Types
Explore the seven different categories of brand names.
Explore Eponymous and Descriptive Names
WeeklyLearn about eponymous and descriptive names and reflect on their impact.
Acronyms and Real Words
WeeklyExamine acronyms and real words as brand names.
Composite and Invented Names
WeeklyExplore composite and invented names as options.
Associative and Abstract Names
WeeklyDelve into associative and abstract names.
Defining Your Big Idea
Decide what you want the name to say and stand for.
Big Ideas and Emotional Appeal
WeeklyTranslate big ideas into emotional appeal.
Checking Availability & Avoiding Pitfalls
Ensure your name is available and doesn't have negative connotations.
Availability and Negative Connotations
WeeklyLearn how to check availability and avoid negative connotations.
Relevance of .com Domain
WeeklyLearn about the relevance of a .com domain in today's digital world
What You'll Accomplish
- Identify the seven types of brand names.
- Define your brand's big idea.
- Check the availability of a brand name.
- Avoid negative connotations in brand names.
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