D2C Survival Guide: Content, Offline, Manufacturing
A program to help D2C founders navigate the challenges of online customer acquisition costs, distribution, and manufacturing by focusing on content creation, offline expansion, and backward integration.
Program Modules
Content Creation & Community Building
Master the art of daily content creation and build a loyal community of super fans to reduce reliance on paid ads.
Choose Your Content Platforms
WeeklySelect the best platforms for your content (e.g., Instagram, YouTube, Blog).
Daily Content Routine
DailyEstablish a daily routine for creating engaging content.
Track Content Performance
WeeklyUse analytics to track the performance of your content. Identify what works and what doesn't.
Offline Distribution Strategy
Expand your business into offline channels and build your own distribution network in India.
Research Offline Channels
WeeklyIdentify potential retailers, stockists, and wholesalers in India. Focus on those aligned with your brand values.
Contact Retailers
WeeklyReach out to potential retailers and negotiate distribution agreements. Prepare a compelling pitch.
Retailer Negotiation Skills
WeeklyLearn key negotiation tactics for securing favorable distribution agreements with retailers.
Backward Integration & Manufacturing
Gradually transition to owning your manufacturing to gain more control and reduce costs.
Assess Current Manufacturing
MonthlyEvaluate the performance and costs of your current contract manufacturing setup. Identify areas for improvement.
Research Factory Options
MonthlyExplore options for building or acquiring your own manufacturing facility. Consider cost, location, and scalability.
Build Financial Models
MonthlyCreate financial models to assess the feasibility of different manufacturing scenarios.
What You'll Accomplish
- Reduce reliance on paid online advertising.
- Build a loyal customer base through content and community.
- Expand distribution channels offline.
- Transition to owning manufacturing for better control and cost savings.
Full program access + updates