Branding Demystified: Beyond Logos and Taglines
Understand the true essence of branding – it's not just logos, taglines, or advertising, but the gut feeling your customers have about your product, service, or company. Learn how to influence and manage that perception across all aspects of your business.
Flexible Schedule
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Program Modules
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Understanding the True Essence of Branding
Explore what branding is and isn't – debunking common myths and building a solid understanding of brand values and reputation.
Daily Brand Reflection
DailyA daily routine to reflect on different aspects of branding, challenging misconceptions and building a deeper understanding.
reflection
Brand Impact Analysis
WeeklyAnalyze the impact of internal factors (employee behavior, messaging) and external factors (customer reviews, social media) on a selected brand.
activity
What You'll Accomplish
- Differentiate between branding and common misconceptions like logo design, product, promise, and advertising.
- Understand that a brand is a customer's gut feeling and reputation.
- Recognize that every employee impacts the brand.
- Understand that branding is a result of consistent behavior and messaging.
Free for you
Full program access + updates