Leverage Weak Ties on LinkedIn for Career Growth
A program designed to help you utilize LinkedIn effectively by focusing on weak connections to discover new job opportunities, based on research by Mark Granovetter.
Program Modules
Unlocking the Power of Weak Ties
Understand the importance of weak ties in career advancement, as explained by Mark Granovetter's research.
Reflect on Your Network
WeeklyConsider how you got your past jobs and the role of acquaintances, referencing Granovetter's findings.
“84% of respondents got their job through a 'weak' relationship.”
Find Alumni and Connect
Use LinkedIn's alumni filter to find and connect with relevant professionals based on shared school ties.
Search for Alumni
WeeklyUse the alumni filter to find individuals in your desired field or company; focus on expanding your network.
Send Personalized Connection Request
WeeklyPersonalize your connection request to alumni, highlighting shared interests and value.
Engage in LinkedIn Groups
Utilize LinkedIn Groups to message and connect with people you're not directly connected to; build weak ties.
Join Relevant Groups
WeeklyJoin alumni or interest-based groups; expand your reach to relevant professionals.
Engage in Group Discussions
WeeklyPost questions and offer advice within the groups; build relationships with weak ties.
Craft Thoughtful Connection Requests & Optimize Profile
Craft engaging connection requests that leave a strong impression and ensure your profile is optimized for passive traffic.
Personalize Connection Requests
WeeklyWrite relatable, complimentary, and value-adding messages; show genuine interest.
Optimize Your Profile
WeeklyEnsure your LinkedIn profile is ready for passive traffic; highlight your value proposition.
What You'll Accomplish
- Understand the concept of weak ties and their importance in career advancement, as proposed by Mark Granovetter.
- Learn how to effectively use LinkedIn's alumni filter search to find relevant connections.
- Utilize LinkedIn Groups to expand your network and engage with potential contacts.
- Craft personalized and engaging connection requests to build meaningful relationships.
- Optimize your LinkedIn profile for better visibility and to attract potential opportunities.
Full program access + updates