From Idea to Execution: An Entrepreneurial Action Program

Clearly define the specific group of people your business aims to serve. This activity helps you focus your efforts and tailor your product to meet their needs. Consider factors like demographics, interests, and pain points.

Gather data to understand your target market's needs and the competitive landscape. This could involve surveys, interviews, or analyzing existing market reports. Understanding your competition and the needs of your customers will minimize any risks.

Create a basic version of your product or service to test with real users. This allows you to gather valuable feedback and iterate quickly without investing excessive resources.

Analyze feedback from your MVP and identify key areas for improvement. Document how you will incorporate this feedback into the next iteration of your product or service. What changes need to be made?

This module guides you on building a team of talented individuals to support your business. It emphasizes identifying key skills needed and fostering a collaborative environment.

“build around you a team of winners to help you with the marketing element of your business”

This module provides insights into the fundamentals of marketing your business effectively. It focuses on identifying key marketing channels and developing a basic marketing plan.

“the work behind marketing my business”

In this final module, synthesize your learning and apply it to a hypothetical or real-world scenario. This will reinforce your understanding and prepare you for future entrepreneurial endeavors.