Bullseye Marketing Strategy: Attract and Convert Customers

A program based on the Bullseye Framework from 'Traction' by Gabriel Weinberg and Justin Mares. This four-step framework helps businesses identify and focus on the most promising marketing channels to attract customers.

Powered byDeedit Logo

Program Modules

💡

Phase 1: Brainstorm Marketing Ideas 💡

Generate a comprehensive list of potential marketing channels. Explore realistic scenarios for how to execute each channel. Don't limit yourself to industry norms.

Review 33 Ways to Get More Customers 🎥

Weekly

Refer to the video on 33 ways to get more customers for inspiration and a starting point for brainstorming. Link in description.

“Explore all the different ways that you could possibly attract customers to your business.”

reflection

Conduct a Brainstorming Session 🧠

Weekly

Dedicate time to brainstorm various marketing strategies. Consider content marketing, search advertising, social advertising, live events, etc. Outline potential actions for each.

“You wanna explore exactly how you might pursue that opportunity if you absolutely had to.”

reflection
🎯

Phase 2: Select Promising Channels 🎯

Narrow down the list to 3-5 of the most promising marketing channels based on speed of results, potential customer volume, and profitability.

Phase 2: Select Promising Channels 🎯

Monthly

Narrow down the list to 3-5 of the most promising marketing channels based on speed of results, potential customer volume, and profitability.

“Narrow it down to about three to five of the most promising opportunities.”

reflection
🧪

Phase 3: Perform Inexpensive Tests 🧪

Conduct inexpensive tests to validate the potential of each promising channel. Focus on validating the presence of customers and potential profitability, not optimization.

Phase 3: Perform Inexpensive Tests 🧪

Monthly

Conduct inexpensive tests to validate the potential of each promising channel. Focus on validating the presence of customers and potential profitability, not optimization.

“Perform inexpensive, simple tests to validate the potential of each of your promising opportunities.”

reflection
🥇

Phase 4: Select One Channel 🥇

Analyze test results and choose one channel to focus on and master. Concentrate efforts until diminishing returns are reached.

Phase 4: Select One Channel 🥇

Monthly

Analyze test results and choose one channel to focus on and master. Concentrate efforts until diminishing returns are reached.

“Select the single thing that we're gonna focus on when it comes to building momentum with the business.”

reflection