Understanding the Business Model Canvas
This program guides you through the nine building blocks of the Business Model Canvas, a framework for understanding how a company creates, delivers, and captures value. It incorporates behavioral science principles and a narrative arc for enhanced engagement.
Program Modules
Introduction to Business Models
An introduction to the concept of a business model and why it's important. We'll explore the shift from functional organizations to a holistic view of business.
Functional Organizations vs. Business Models
WeeklyUnderstand the limitations of functional organizational structures and the advantages of business model thinking. Consider anchoring bias through initial impressions.
Exploring the Nine Building Blocks
WeeklyAn overview of the nine components of the Business Model Canvas. Prime yourself to understand the system.
Value Proposition: Solving Problems & Fulfilling Needs
A deep dive into the value proposition, focusing on identifying customer problems and needs. We'll explore how to define your target customer and create a compelling narrative around your product.
Problem vs. Need: Connecting to Customer Motivation
WeeklyUnderstand the difference between solving a problem and fulfilling a need. How to tap into the fundamental desires of your customer.
Defining Your Ideal Customer Persona
WeeklyCraft your ideal customer persona, considering demographics, psychographics, and behavioral insights.
Channels: Reaching Your Customers
Explore the different channels to reach your customers, focusing on the interplay between physical and virtual strategies. Consider framing your channel choice in terms of convenience and value for the customer.
Physical vs. Virtual Channel Strategy
WeeklyAnalyze the advantages and disadvantages of physical and virtual channels for your product distribution. How do these channels reflect the customer's needs and expectations?
Customer Relationships: Get, Keep, Grow
Learn the strategies for acquiring, activating, retaining, and expanding your customer base. Apply behavioral economic principles to boost engagement.
Acquire, Activate, Retain, Expand Customer Funnel
WeeklyMaster the customer relationship funnel: acquisition, activation, retention, and expansion. Focus on loyalty and engagement.
Revenue Streams: Capturing Value
Explore various revenue models and pricing tactics. Learn how to determine the optimal pricing strategy for your product.
Revenue Model & Pricing Strategy Analysis
WeeklyAnalyze different revenue models and pricing tactics, including direct sales, freemium, licensing, and subscription. Consider framing effects.
Key Resources
Identifying essential assets required to operate the business.
Financial, Physical, Intellectual, and Human Capital
WeeklyExploring financial resources, physical assets, intellectual property, and human capital requirements.
Key Partnerships
Identifying important partners and suppliers.
Strategic Alliances, Joint Ventures, and Suppliers
WeeklyUnderstanding different types of partnerships and their strategic importance.
Key Activities
Identifying the most important things needed to run the business model.
Production, Problem Solving, and Supply Chain Management
WeeklyUnderstanding key activities like production, problem-solving, and supply chain management.
Cost Structure
Analyzing the costs and expenses to operate the business model.
Fixed Costs, Variable Costs, and Economies of Scale
WeeklyUnderstanding fixed costs, variable costs, and economies of scale.
What You'll Accomplish
- Understand the nine building blocks of the Business Model Canvas.
- Define a value proposition for a specific target customer.
- Identify appropriate channels for reaching customers.
- Develop strategies for customer relationships.
- Define revenue streams and pricing tactics.
- Identify key resources, activities, and partnerships.
- Analyze cost structure and economies of scale.
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