5 Fast, Easy, and Free Market Research Strategies
Learn five proven market research strategies to identify, target, and reach your ideal customers for business success.
Program Modules
Understanding Your Target Market
Define target audience, ideal audience, and understand the Total Addressable Market (TAM).
Define Target Audience
WeeklyClearly define your target audience using demographic, geographic and psychographic characteristics.
βMatching your message to your target market is the key to success.β
Amazon Book Research
Use Amazon (or other online book retailers) to research customer needs and competitor strategies.
Analyze Book Titles
WeeklyResearch book titles in your market/niche/industry to understand popular topics and hooks.
βThe titles will tell you what topics, angles and hooks people want to read about.β
Review Analysis
WeeklyRead 5-star and 1/2-star reviews to understand what customers like/dislike.
βRead the five star reviews to find out what people liked and why... read the one and two star reviews so you can see what the book missed or what people didn't like.β
HubSpot Market Research Kit
Download and use HubSpot's free market research kit.
Download the Kit
WeeklyDownload the free market research kit.
Utilize Templates
WeeklyUse templates for industry analysis, buyer persona, competitor research, etc.
Think with Google Research
Leverage Think with Google for audience insights and trends.
Find My Audience
WeeklyUse 'Find My Audience' to explore in-market and affinity segments.
Google Trends Exploration
WeeklyUse Google Trends to analyze search term trends and related queries.
Competitor Research
Analyze competitors (direct, indirect, colleagues, futures) and their content.
List Competitors
WeeklyList competitors in 4 categories: direct, indirect, colleagues, futures.
Analyze Competitor Content
WeeklyAnalyze competitor's website and social media: offers, messaging, tone.
What You'll Accomplish
- Define your target audience.
- Use Amazon for market research.
- Leverage HubSpot Market Research Kit.
- Utilize Think with Google.
- Conduct competitor analysis.
Full program access + updates