12 Building Blocks of a Business Plan (Logic & Emotion)
Learn the 12 building blocks to create a business plan that inspires both logic and emotion, leading to better results.
Program Modules
Will and Skill
Assess your current skill set and willpower, and create a plan to improve both.
Skill Set Improvement Routine
DailyA daily routine focused on improving specific skills needed for the year, with assessment and planning.
“What skills do I need for 2023? Do I need to learn how to become a better salesperson, negotiator, conflict resolution, how to bring people together, raising money, understanding numbers, report balance sheet, coding?”
Willpower Exercises
DailyIncrease willpower through small victories. Set achievable goals and consistently accomplish them.
“The way you increase your willpower hour is by small victories. You say you're going to work out three times a week, you do it. You say you're gonna go get XYZ done, you do it.”
Plan and Mission
Develop a detailed business plan and define your personal and business mission statement.
Business Plan Review
WeeklyReview and update the business plan, focusing on quarterly goals and progress.
“The business plan is more of what we're going to be doing on a daily basis, weekly basis, monthly basis.”
Mission Alignment Routine
DailyReflect on personal and business mission statements and ensure alignment with daily activities.
“If I would ask you right now what's your mission statement for your life what are you going to be doing with your life what's your mission could you say it?”
Systems and Dreams
Implement effective systems for all aspects of the business and define personal and professional dreams.
System Optimization Routine
WeeklyIdentify and implement improvements to existing business systems.
“What areas of your business do you have leaks in your system? You got to take a look at that.”
Dream Visualization Routine
DailyVisualize personal and professional dreams to reinforce motivation and direction.
“What are your dreams? What do you want to do?”
Capital and Vision
Assess capital resources and define a clear long-term vision for the company.
Capital Planning Routine
WeeklyAnalyze current capital resources and plan for future capital needs.
“What is your capital goal? What do you need to be?”
Vision Clarification Routine
DailyRefine the company's long-term vision to inspire employees and customers.
“What are we going to be three years from now, five years from now? What is the long-term vision of the company that you're running your business?”
Competition and Enemy
Study the competition and identify an "enemy" to fuel motivation and drive. **Note:** The 'enemy' concept should be framed as overcoming challenges, not promoting aggression.
Competition Analysis Routine
WeeklyStudy the competition to identify market trends and opportunities. Frame the 'enemy' as challenges, not people.
“Study at the marketplace who's coming out with one product what demos are they in what markets are they in what technology are they using?”
Challenge Identification Routine
DailyIdentify challenges (framed as 'enemies') to create urgency and motivation.
“An enemy wakes you up in a morning without an alarm clock”
Supporting Cast and Culture
Build a strong supporting cast and cultivate a positive company culture. Focus on teamwork and collaboration.
Team Building Routine
WeeklyIdentify and recruit members for the supporting cast. Focus on teamwork and collaboration.
“Who do I need to recruit next whose Health do I need an assistant processor business person advisor board member?”
Culture Nurturing Routine
DailyEvaluate and improve company culture to foster a positive work environment.
“Is your culture the kind of place you're like guys go home no one wants to go home they're having a ton of fun?”
What You'll Accomplish
- Understand the importance of both logic and emotion in business planning.
- Identify and develop key skills for business success.
- Cultivate willpower through consistent achievement of small goals.
- Create a detailed business plan with clear objectives and strategies.
- Define a powerful mission statement to drive action and inspire others.
- Implement effective systems to streamline business operations.
- Define personal and professional dreams to provide long-term motivation.
- Assess capital resources and create a sustainable financial plan.
- Develop a compelling long-term vision for the company.
- Analyze the competition and identify opportunities for differentiation.
- Identify an 'enemy' as a challenge to overcome, fueling motivation without promoting aggression.
- Build a strong supporting cast and cultivate a positive company culture, emphasizing teamwork and collaboration.
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