Entrepreneur's Method Guide: From Idea to Sustainable Growth

A structured program based on the BlaBlaCar mission, designed to guide entrepreneurs through key stages: ideation, creation, growth, and sustainability. Includes methods, models, and approaches to address common challenges. Learn to leverage behavioral science, behavioral economics, and effective marketing strategies.

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Entrepreneur's Method Guide: From Idea to Sustainable Growth

Program Modules

💡

Phase 1: Imagine 💡

Cultivate your entrepreneurial mindset and generate innovative business ideas. This phase focuses on identifying unmet needs and validating initial concepts.

Uncover Opportunities with Active Listening 👂

Daily

Employ the 'ECOUTE' method: actively listen to your daily life, identifying problems and potential solutions. Record your observations and brainstorm ideas to resolve them.

How do you distinguish a good idea from a bad one?

reflection

Define the Problem You're Solving ❓

Daily

Articulate the core problem your project addresses in a single, compelling sentence. Consider: Who experiences this problem? What are its consequences?

If you can present the problem solved and who benefits in one sentence, your idea has potential.

reflection

Phase 2: Create ✨

Establish your brand, design a sustainable business model, and build a functional platform.

Craft Your Brand Identity 🎨

Daily

Define the core elements to build a resonant brand: values, name, and logo. Consider how your brand will be perceived and how it will differentiate from competitors. Use the VANOLO method (Valeurs, Nom, Logo).

What image do you want to project?

reflection

Design a Sustainable Business Model 📈

Daily

Develop a business model that supports long-term growth. Design your economical form, build a benefit motor, and examine benefits.

How will your business sustain itself?

reflection

Build Your Business Platform 💻

Daily

Facilitate transactions by creating the means with critical volume of a correct value proposition.

What do Apple, Google, Facebook, Uber, Airbnb, and BlaBlaCar have in common?

reflection

Set Your Pricing Strategy 💲

Daily

Find the balance with good value customers to design a good testing plan. Apply loss aversion and framing concepts to make the better prize

How much does it cost?

reflection

Establish Trust and Credibility 🤝

Daily

Building a good base and apply DREAMS model :Declared, Rated, Engaged, Active, Moderated and Social.

Why do you dare to buy a used item online from someone you don't know?

reflection
🌱

Phase 3: Grow 🌱

Strategies for scaling the business, managing resources, expanding reach and build human talent. Use Juge model, STOIC model and a good acceleration

Secure Seed Funding 💰

Daily

Apply the Juge model: choose with responsability and choose what do want before start. Do the best choice for the situation.

Securing funding should not slow down your mission.

reflection

Attract and Onboard Top Talent 🫂

Daily

Put in practice a process and a series of filters for talent. What do you do if you are selected?

Why should someone work for you?

reflection

Progress with Resilience and Adaptability 💪

Daily

Remain STOIC, it is a good way of resolve your problems with a good atittude. How are they?

Why so many obstacles?

reflection

Simplify and Scale for Rapid Growth 🚀

Daily

How can you resolve to the aceleration of your project, do it, now!!

How can you go faster and further?

reflection

Global Expansion Strategy 🌍

Daily

Three steps for growing in other countries, with all the advantages and disavantages to know what are you waiting for?

When and why expand internationally?

reflection
💪

Phase 4: Endure 💪

Maintain relevance, manage internal dynamics, and promote sustainability in a changing landscape. Build your business long life

Champion a Thriving Culture 🧑‍🤝‍🧑

Daily

Build a good environment where the good things are.

How are decisions made in your company?

reflection

Keep Your Product Fresh and Exciting ⭐

Daily

Fidelity place for your product. Your client has pleasure with your service, keep going.

What makes a product lasting?

reflection

Stay Ahead Through Continuous Innovation 💡

Daily

Continue to create in order to go.

Who invented the first digital cameras and one of the first 'social networks'?

reflection

Prioritize Humanity in a Technological World 🧠

Daily

Prioritize what you can find when you're human.

Will machines surpass us with artificial intelligence?

reflection

See the Big Picture: Stay Relevant & Modern 🧿

Daily

The most important thing is your ecosystem: use your product and services to change the life of your customers

How to stay relevant in a constantly evolving world?

reflection