The Lean Startup Program
A structured program based on Eric Ries's Lean Startup methodology, designed to guide entrepreneurs in building and launching successful ventures. This program incorporates behavioral science principles, diverse learning modalities, and strategies for overcoming psychological barriers to entrepreneurial success.
Program Modules
Phase 1: Understanding the Lean Startup
This phase establishes the core principles of the Lean Startup methodology, differentiating it from traditional business approaches. It explores the concept of hypothesis-driven entrepreneurship and introduces key distinctions between startups and established businesses.
Defining a Startup
OnceClarify the fundamental differences between startups and large companies, emphasizing the search for a business model. This includes a short video explaining the key differences and a reflection exercise.
“A startup is not a smaller version of a large company.”
Hypothesis-Driven Entrepreneurship
OnceUnderstand the importance of testing assumptions and turning faith into facts. Includes a quiz to assess comprehension and a short video on overcoming fear of failure.
“On day one, a startup is closer to a religious organization than anything else.”
Phase 2: Build-Measure-Learn
Implement the core loop of the Lean Startup: building minimum viable products (MVPs), measuring their effectiveness, and learning from the results. This phase emphasizes iterative development and customer feedback.
Business Model Canvas
OnceUtilize the Business Model Canvas to articulate and visualize hypotheses. Includes a downloadable template and a video tutorial.
“In one single diagram, one piece of paper, we could put all your guesses.”
Customer Development
Daily 5xGet out of the building and test hypotheses through direct customer interaction. Includes a guide on conducting effective customer interviews and a forum for sharing experiences with other participants.
“There are no facts inside your building, so why don't you get outside and try to get some facts as early as possible.”
Agile Engineering
Daily 5xBuild MVPs using agile principles, focusing on iterative and incremental development. Includes a video on agile methodologies and a template for planning sprints.
“In a lean method, you're continually testing the product almost from day one.”
What You'll Accomplish
- Understand the core principles of the Lean Startup methodology.
- Develop the ability to identify and test key hypotheses.
- Master the Build-Measure-Learn feedback loop.
- Effectively utilize the Business Model Canvas.
- Implement agile engineering principles for MVP development.
- Overcome psychological barriers to entrepreneurial success.
- Leverage social support and collaboration for enhanced motivation and learning.
Full program access + updates